Why & How

In line with Priority Axis 4 the project support the process of strengthening and developing multilateral coordination frameworks in the Mediterranean for joint responses to common challenges.

BEST MED will contribute to the objective of enhancing Mediterranean Governance, being the main challenges to fight against seasonality and lack of effective cooperation among main tourism actors, including the citizen active participation on the policies design.

It aims to have a new integrated and sustainable touristic planning aiming at the mitigation of seasonality in the MED area. Partnership of 9 European regions and 10 partners, commitment of 11 associated partners is involved in this Project that contributes to support evidence-based planning, monitoring and evaluation of interventions in MED programme, by getting a joint approach on “green” planning based on and improving the outputs gained by other projects such as Tourism Data indicators toolkit and Green Beach Model (MITOMED+), and Tourism sustainability toolkit in Mediterranean (CO-EVOLVE) on a widen model for routes linking coastal and maritime and inland destinations, as well as other projects outputs.

It aims to have a new integrated and sustainable touristic planning aiming at the mitigation of seasonality in the MED area, through the connection between coastal regions to inland regions, such as a path-route method.

A testing phase will obtain a joint model that will be transferred and capitalised as well as the toolkit and DATA indicators updated We propose to analyse positive and negative impacts of tourism on the quality of life of tourists, residents and about the quality of the tourist's experience, proposed in the Faro Convention AP 2019 COE.

A Charter on Sustainable Tourism will be signed for transferability and sustainability of outputs.